Top 5 Beauty Retail Apps in Ukraine Q1 2022 Performance

The first quarter of 2022 saw interesting trends for the top beauty retail applications in Ukraine, each showing unique patterns in downloads and active users. Here’s a closer look at their performance.

EVA - мережа магазинів краси! by RUSH LLC experienced fluctuating weekly downloads, starting strong with 20K downloads in early January but gradually declining to around 4K by the end of March. Active users mirrored this trend, peaking at approximately 99K in mid-February and then falling to about 70K by the end of the quarter.

Watsons Україна by DTS UKRAINA, TOV had a more stable download rate, starting at 2.4K in early January and ending at 1.5K in late March. This app did not report active users data for this period.

Notino: profumi e cosmetici from Notino saw its weekly downloads peak at 2.5K in mid-January but then gradually decline to around 1.2K by the end of March. Active users showed a similar pattern, peaking at 9.7K in mid-January and then stabilizing around 7.9K by the end of the quarter.

MAKEUP LAB, published by Hassan Farhat, had relatively stable download numbers, with a peak of 2K in mid-January and a gradual decline to 800 by the end of March. No active users data was provided for this period.

Gold Apple by Парфюмерный супермаркет «Золотое Яблоко» saw moderate download numbers, starting at around 1K in early January, peaking at nearly 2K in late February, and then stabilizing around 800 by the end of March. Active users fluctuated, peaking at 5.4K in late February before decreasing to approximately 4.2K by the end of the quarter.

These insights are derived from Sensor Tower's data, which offers more detailed information and additional analytics for those interested in the performance of these beauty retail applications.